Top 6 Elements of Great Web Design

Did You Know That 94% Of the First Impressions of Your Website Are Related to The Design?

A Poorly Designed Website Can Lead to A Negative User Experience in Which the User Clicks Through to Your Page. Not Only Can They Move on To Your Competitors, But These Potential Customers Now Have a Negative Impression of Your Company

So, No Matter How Good Your Content Is, You Need to Pay Equal Attention to Web Design Elements So That Your Site Is Easy to Use and Pleasing To The Eye.

To Help You Out, We've Compiled The Top 6 Elements Every Well-Designed Website Should Include. Keep Reading To Learn Everything You Need To Know To Create A Website Your Customers Will Love.

1. Bold Colors And Images

Your Color Palette Is An Important Component Of Ensuring That Your Business Materials Are Consistent And On-Brand.

Think About Which Primary And Secondary Colors You Want To Use On Your Website. Then, Think About Whether They Represent Your Brand. You Can Use The Principles Of Color Psychology To Help You.

You Can Also Use What Is Called A Hero Image On Your Main Page. A Hero Image Is Positioned At The Top Of Your Main Page And Serves As A Large Banner.

The Hero Image Should Be High Resolution, Add Value, And Reflect Your Company's Unique Selling Point (Usp). The Hero Image Can Also Be A Short Video.

Since All Images On Your Website Should Reflect Your Brand, It's A Good Idea To Take Your Own Photos Instead Of Relying On Stock Images.

2. Clean And Attractive Typography

You May Love That New Elegant, Handwritten Font, But This Type Of Font Is Not The Best Choice For Use Throughout Your Website.

Think Of The Title/Logo Fonts For Social Media Sites Like Instagram And Twitter. Not Only Is Their Font Easy To Read, But You Can Recognize It As Their Brand Even Without The Logo.

Good Web Design Uses Fonts That Are Easy To Read, Grab Your Audience's Attention, And Also Help Establish Your Brand Identity.

Some Best Practices When Choosing Your Font Are:

• Black Or Gray Typography

• Text Larger Than 16 Pixels

• Enough Space Between Lines

• Fonts That Are Standard For The Web

If You Want To Add A Handwritten Font To Add A More Personalized And Friendly Touch To Your Site, Use It Sparingly. Make Sure It Fits In With Your Brand Story And Use It In Places Like Captions Or When Emphasizing Certain Words.

3. Search Bar

You Might Think That A Search Bar Isn't Necessary If Your Menus Are Well-Organized, But It's An Important Part Of Good Web Design.

While Potential Customers May Not Need A Search Bar If They Have No Problem Finding Your Contact Information, They May Need It When Looking For A Specific Product, Blog Post, Or Any Old Information.

You Also Want To Minimize The Number Of Clicks Users Need To Make To Find The Information They're Looking For. This Makes It Less Likely That They Will Click Through To Your Website And Go To A Competitor's Website Instead.

The Best Design For The Search Bar Is That It Is Easy To Use And Search On The Page Without Interfering With Your Content. You Can Add A Magnifying Glass Icon To The Search Bar To Make It Even Easier To Find.

4. Mobile Friendly

More Than 2 Billion People Use Their Smartphones To Access The Internet, And This Number Is Only Expected To Grow.

So If Your Website Looks Bad On Mobile, Is Difficult To Navigate, Or Doesn't Load At All, You Can Expect Your Visitors To Click Off The Page And Visit Your Competitors Instead.

Since Creating A Mobile Friendly Website Is Very Difficult If You Are Not A Web Developer, You May Want To Get A best marketing agencies in the world To Assist You.

Don't Forget To Test Site Speed On Both Mobile And Desktop, As A Slow Website Will Only Make Users Click Off The Page And Be Unlikely To Return.

5. Powerful Call To Action

If You Don't Have A Call To Action, You're Missing Out On Sales And It's Going To Be Difficult For Website Visitors To Contact You.

A Call To Action (Cta) Is Text That Prompts Your Website Viewer, Customer Or Lead To Take Action. Some Examples Of Generic Ctas Include:

To Create The Right Cta For Your Website, First Determine The Purpose Of Your Site. Then, Create An Easy-To-See Action Button That Will Be Useful For Your Website

For Example, If You're An E-Commerce Store, Include A Button For Customers To Sign Up For Your Email List. If You're A Local Mechanic, An Essential Cta Is The "Contact Me Now" Button.

6. Simple And Intuitive Navigation

Your Website Visitors Shouldn't Have To Click Around To Find What They're Interested In Or Get Confused When Using Your Website One Way To Simplify Your Website Navigation Is To Use A Minimal Navigation Menu. You Also Want To Use Drop-Down Menus Across The Top Of Your Website To Reduce Visual Clutter.

Things Needed For Navigation Include:

• Show Users Where They Are On Your Site

• A "Home" Button

• Instructions Or Hints, If Necessary

The Best Website Design Examples Are Those That Allow The User To Find What They Are Looking For Without Assistance.

If You're Not Sure How Usable Your Website Is, Consider Conducting A Usability Test To See How Users Are Navigating Your Website In Real-Time.

Incorporate These Important Elements Of Web Design

Effective And Clear Web Design Not Only Makes It Easy For Users To Navigate Your Site But Also Builds Trust By Creating A Positive Impression Of Your Brand.

Whether You Already Have A Website Or Are Looking To Build One, Incorporate These Important Elements Of Web Design To Create A Beautiful Site That Users Will Love.

Still Have Questions? Digital Marketing Agency Can Help. Our Skilled Team Of Digital Creatives Specializes In Seamless Web Design That Facilitates Growth For Your Brand And Business.

Ready To Build An Attractive And Easy To Navigate Website? Reach Us Today To Get Started.